Sense Play
Which feature acts best as your product’s desire magnet?
How would your brand make the sweetest impact?
Hotpopkorn’s unique design method derives from our 5 basic human senses. The senses act as tools in designing desirable intuitive experiences around the chosen competitive edge. Simply put, with a relevant and distinctive sense appeal, your product and brand becomes emotionally and functionally valuable to your customer.
eye candy
The visuals of your brand communication alone can be loaded with sensations. Our sense of sight strongly indicates messages to our other senses. We can sense by seeing on how a specific shade colour tastes like in its context, or how a style and weight of a font can feel soft or crisp, strong or kind. This makes the visual design often the most important starting point for the brand identity creation since it sets a strong context on the whole experience.
delicious
Especially for food brands, even the smallest details in designing brand identity and product communication sets the mood on how the product tastes like. But even if you’re not selling anything actually edible, your brand could be distictive from your competitors by having a certain ‘taste’ to it – creating a unique mood around your communication.
touch & feel
How does it feel like to touch your brand? The impact can be hugely affected by designing specific shapes or functions and choosing materials and finishings that support the wanted effect. The packaging is usually the most widespread and powerful embassador of your brand to really get into the benefits of touchable sensations. Or maybe you could create other touchpoints based on the sensation of contact to rehabilitate the physical interaction with your customer.
scents & smells
If one of your brand’s key advantages is the unique scent appeal of your product, it can be deployed onto design in more ways than one. Even before your customer gets to smell the product, its scent can be communicated via many choices: the visual communication, by adding the scent to a certain touchpoint, or even how the packaging reduces or enhances the product’s scent during interaction.
sounds like…
From digital to physical, the sense of hearing is a delicious area of experimenting with small popping surprises to create a big impact. In packaging, the sound can be assuring that the seal is working when popping it open. Or having a matte laquer on a printed pouch sounds more mellow than a crunchy-sounding glossy one. Even the product itself usually has its unique sound that can be played with. Are you having fun with yours already?